Biodiesel. A hard-working fuel for hard-working people. The Minnesota Soybean Research and Promotion Council needed help going up against big oil to fight for B20, a cleaner-burning soybean fuel. This campaign features Minnesota farmers as the tough heroes and a partnership with the Discovery Channel's DieselSellerz.
AD: Paige Behrens CW: Scott Watson CD: Pam Mariutto
A plain FarmFest tent was transformed into the ultimate man cave featuring a meet-and-greet with the DieselSellerz themselves. Little touches like neon signage, gritty tool cabinets, and obviously a bar were added to give an authentic feel.