The Wedge Co-op's ownership was falling. This tight-knit co-op is based on relationships and focuses on a personal touch. Tasked with this challenge in 4A's Pitch Bootcamp, an experience for new owners went beyond in-store.
CD: Paige Behrens CW: Colleen Mulheran
Potential customers passing by the Wedge had a chance to interact with mirrored window clings.
Upon entering the parking lot, current Wedge owners greeted customers with helpful information and signature, homemade peanut butter.
Grab-and-go meal packages were featured prominently as customers entered the door.
In-store signage directs potential Wedge owners to a sign-up station.
All new wedge owners deserve some swag.
Window clings were displayed proudly in Wedge partner restaurants.
Owner-focused social posts were pushed out highlighting in-store deals.