Getting sick with the flu takes anyone down, including horses. With a sleek and clean campaign for Vetera Vaccines, vets and horse owners are put in the shoes (hooves?) of horses.
AD: Paige Behrens CW: Grant Parsons CD: Pam Mariutto
Getting sick with the flu takes anyone down, including horses. With a sleek and clean campaign for Vetera Vaccines, vets and horse owners are put in the shoes (hooves?) of horses.
AD: Paige Behrens CW: Grant Parsons CD: Pam Mariutto
Animated and static banners were targeted at vets and horse owners encouraging them to use Vetera. The horse line drawings animated on, creating an eye-catching disruption on equine websites.