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The Future of Grain

ProPricing is a grain marketing service by Cargill that has a set-it-and-forget-it philosophy. Each year a goal is set to enroll farmers in a grain plan that will top the previous years' numbers. Through brochures, a custom publication, and a new app, enrollment numbers are topped each year.
AD: Paige Behrens CW: Colleen Mulheran CD: Walt Burns


An endless paper grain marketing form was transformed into a seamless app.



Cargill customers received a custom publication in their mailboxes. This gave them the download on why they should partner with a trusted source like Cargill.